in just three months, my organic social media impressions jumped by 962%, adding up to 1,317 new impressions. I also gained 211 new followers—a 19.9% growth. Over the past year, visitor numbers have climbed by 46.2%

my approach to social media proved highly effective, supported by a strong foundation in design and event marketing. my work includes creating magazine ads and construction and groundbreaking banners, along with updating marketing materials for SIOR Day at Union Station. i was responsible for designing, ordering, and setting up new retractable and hop-up banners, creating a cohesive booth setup that attracted new connections and potential clients for Block Real Estate Services, LLC.

my goal from the beginning has been to make a positive impact on my community, with hopes that it would resonate even more widely. when we started this project, we couldn’t have imagined how it would grow, but I approached it with a clear vision: to bring hope and create a lasting, positive impact in people’s lives. the primary color of the food pantry, green, symbolizes physical and spiritual health, as well as a commitment to clean eating and healthy living. both the Hope Bus and Hope Truck are adorned with images of fruits and vegetables, standing as beacons of hope and vitality for those in need.

in 2023, 265 volunteers contributed 4,536 hours through VOMO, an estimated value of $134,935. The Renewed Hope volunteer team provided food to those facing hunger, totaling 91,436 individual visits and 25,687 households served. The Hope Bus program alone accounted for 22,356 individual visits (up from 6,103 in 2022) and 6,063 households (compared to 1,682 in 2022). Overall, visits increased significantly in 2023, with total individual visits rising from 82,198 in 2022 to 91,436, and households from 24,922 to 25,687.

*information provided by RenewedHopeFoodPantry.org

my goal with the existing branding at New Haven SDA Church (NH) has never been to recreate it, but to enhance and strengthen the presence of a community that has greatly impacted those around it. striking the balance between introducing a fresh look and honoring the church’s history has been challenging, yet rewarding. i’ve worked with the existing colors and graphics, and i’m grateful for the leaders who continue to give me the opportunity to serve both God and our community through art, design, video, and photography.

since taking on the management of NH's social media pages—leveraging photography, video, and graphics—we've achieved a reach increase of 36.7K, up by 204.2% over the past 12 months. additionally, page visits have grew by 8.6K, marking a remarkable 715.4% growth.

at The Online Car Auction, the path had just begun for my foundation of ad marketing. in this role, I learned what strategies were effective and which were not, allowing me to explore, create, and propose approaches that would boost views efficiently and effectively. i photographed cars, shot and edited how-to videos, and created numerous emails, texts, and graphics that engaged and appealed with our target audience. our main focus was paid Facebook ads, but we also leveraged Instagram, email marketing through SendGrid, and text campaigns to reach our audience.

designed with the Lee's Summit High School, Pleasant Lea Middle School, Park Hill High School, Ruskin High School and neighboring school districts to create large-format prints for spaces exceeding 80-foot walls. I applied my expertise in color theory, typography, and layout to design wall, floor, and window graphics. the materials installed were commonly perforated film, and vinyl.